Stark’s Tavern – Pop-up bar
Attendees
Pieces of press coverage
Weekend Sales (£)
Overview
This case study explores the transformation of an empty unit in Leeds into a pop-up themed bar based on the popular TV show “Game of Thrones.”
This initiative resulted in exceptional sales over the weekend and a social media campaign reach of over 49,000.
Delivery
To effectively communicate this activation, we executed a series of promotional activities, including the ‘Dial a Dire Wolf’ office visits, social media competitions, and designated posts.
The unit was meticulously designed to resemble a scene from the TV show, featuring a themed drinks menu, table settings, a banquet, lookalike characters, and an Iron Throne chair to encourage visitor engagement and photo opportunities.
Results
The event attracted over 650 attendees, with the average guest spending approximately 1.5 hours in the bar. Sales figures grossed £19,000 over the weekend.
Additionally, our bespoke Snapchat filter was used 184 times, resulting in 7,569 views.
The campaign achieved a social media reach of 49,677 and garnered 4,902 total organic video views. Press coverage further helped to raise awareness of the event.
