City Beach
One full day of music and games
Pieces of press coverage
Social media reach
Overview
This case study examines our collaboration with Leeds City Council to create a summer event on Cookridge Street.
The objective was to transform the space into a family-friendly, free events area, achieved through the establishment of a ‘giant city beach’ throughout the summer holiday.
Delivery
A giant beach was constructed with vibrant props, offering families a complimentary and enjoyable space.
Additionally, we hosted a comprehensive program of free events during the school holiday.
Highlights included a day of music and games on National Family Day, where free ice creams were distributed to children.
Results
The community event was warmly received and attended by both Leeds residents and tourists throughout the school holiday.
The event garnered 8 pieces of press coverage and achieved a total social media reach of 165,455.
